During the recent TAUS User Conference we explored the theme of the “The Profit of Sharing” as creatively as time and participants’ patience allowed. This included the tried and tested format of presentations imparting knowledge and the sharing of expertise by leaders in the field. The focus here being tackling the barriers and taking advantage of the main opportunities highlighted in the Innovation Roadmap report.
Estimated reading time: 2 minutes We also held speed sessions where 16 companies were asked to present their collaborative ideas in 3 minute pitches. Overworked participants were then asked to review five business scenarios and recommend three next steps next year for each scenario in order to meet commercial goals.
Around half of participants came from the buy-side of the industry and then roughly an even split between language service providers and translation technology suppliers. Unfortunately, there weren’t any working translators present. But then it’s difficult to compete with the 60th anniversary ATA conference.
The five scenarios were:
- Single/regional language services provider seeking to increase revenue by serving global companies directly
- Global language services provider who must deliver greater productivity, and more real-time translation whilst maintaining/increasing growth rates
- Search giant with a machine translation engine needing to tune its engine to provide better industry/subject specific translation
- Translation buyer whose demand is growing far faster than its budget can cover
- Specialized translation technology vendor who has an outstanding product and aims to become the leader in its field, but lacks marketing muscle
Participants say next year these companies should
The download below outlines the scenarios and details the recommendations provided by each group, including the why and how in some cases. We welcome your thoughts on any of the recommendations and suggestions for other approaches (
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).
Download participants’ collective wisdom
OTHER ARTICLES ON TAUS USER CONFERENCE 2009
- Let a thousand MT systems bloom- Taking the MT decision: selection, build-out and hosting
- Putting language data sharing to work
- Connecting the parts: platforms, communities, standards
- Community Building
- Localizing content for Customer Support
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