CALL FOR PROPOSALS
We welcome proposals for speakers, topics and panel discussions at the TAUS Tokyo Executive Forum. If you would like to speak or you have a suggestion for someone you know to be invited to come and speak, please This e-mail address is being protected from spambots. You need JavaScript enabled to view it .
Please submit your proposal for a presentation via this online template.
TOKYO, APRIL 19 – 20, 2012 (HOSTED BY ORACLE JAPAN)
Vision and landscape of MT in Japan and Asia
Japan has always been a pioneer in MT research. At the opening to the second TAUS Executive Forum in Japan we have the honor of welcoming professor Makoto Nagao, who will speak about the pioneering work that has been done in Japan in the field of Machine Translation. Professor Nagao was the first President of the Asia-Pacific Association for Machine Translation (AAMT). He is renowned as one of the first scientists who developed practical machine translation (MT) systems.
Following the opening keynote by professor Nagao, professor Hitoshi Isahara (the current President of the AAMT) will share an overview of current activities in MT in both research and commerce in Japan and in Asia.
Best practices in translation automation
Machine Translation technology opens perspectives for new services, new processes and new business models. MT technology creates opportunities for innovation and changes in best practices. In this section we learn from practitioners and developers about new insights and solutions about for instance collaborative translation, integration of Translation Memory and Machine Translation, and integration of authoring and translation processes. We hear about best practices in post-editing MT, research in translatability for MT on Japanese source language and simplified Japanese.
Presentations from CA Technologies, Baobab, Acrolinx, Honyaku Center, Fuji Xerox and Straker Software.
MT is entering the human-based translation process
Machine translation is entering the localization industry as a standard technology. Many buyers of translation and language service providers have started using automatic translation. The benefits are increased speed to market and cost reductions leading to increased volumes of translation work. At the TAUS Tokyo Executive Forum developers, buyers and service providers will share the lessons they have learned, the opportunities and the challenges.
Presentations from Oracle, Asia Online, Microsoft, Toshiba, Yamagata, Honda, Pangeanic, Fujitsu.
Eight Things to Change
The localization industry is challenged to catch up with the times. We need to change our localization model, but how? In the old localization model we select our locales, we count the words we own, define a project, find a memory and zip it up to send down our cascaded supply chain. This is our world, the world of the publisher exporting to targeted markets, where one translation quality fits all purposes. But – like it or not – in the 21st century the world of publishers is increasingly user-driven. Users comment, like, share, blog, and may even translate. Users begin to expect ubiquitously available translation on every website, in every application, device and service. In every language! We need to connect, learn and grow. The product localization model is no longer enough. The model is often ineffective, as we now need enterprise-wide language strategies.
In this presentation Jaap van der Meer, director of TAUS, will present “Eight Things to Change”, a strategic analysis of the fundamental change scenarios buyers and providers of translation are going through.
Data is core
Language data (text and speech corpora) are crucial to advances in Information, Communication and Translation Technology (ICTT). The relevant language data for the translation industry are parallel text – sentences, paragraphs, terms and N-grams – in all of the world’s languages. In this section we learn from two language data initiatives: the Language Grid (by NICT) and TAUS Data.
Presentations by Donghui Lin (NICT) and Jaap van der Meer (TAUS), followed by a panel discussion.
The case for Dynamic Translation Quality Evaluation
The translation industry is still operating on a static definition of quality, like one translation quality fits all purposes and all content profiles. Most companies measure translation quality by counting errors, applying penalties and maintaining thresholds with little, if any, interaction from customers. TAUS is working with its members on a Dynamic Quality Dashboard, applying different metrics and criteria to different types of content. The Dynamic Quality Dashboard is a shared industry knowledge basis for translation quality evaluation.
Presentation by Rahzeb Choudhury, operations director of TAUS, followed by a panel discussion.
TOKYO, APRIL 19 – 20, 2012 (HOSTED BY ORACLE JAPAN)
The TAUS Executive Forum will be hosted by Oracle Japan at the Oracle Aoyama Center, 2-5-8 Kita Aoyama, Minato-ku, Tokyo 107-0061 Japan. Main Phone: +81.3.6834.6666 . The Oracle Aoyama Center is directly connected from Gaien-Mae Station/Metro Ginza Line, Exit 4B. The reception desk is on the 2nd floor. It takes about less 15 min by taxi from hotels below. Click here to view the map.
Recommendable Hotel (5 star class):
HOTEL NEW OTANI TOKYO
4-1 KIOI-CHO, CHIYODA-KU, TOKYO, 102-8578 JAPAN
Tel : 81-3-3265-1111 Fax : 81-3-3221-2619
A discounted rate of 20,000JPY/night ($220) (single room) can be obtained if delegates confirm their arrival and departure dates before March 5 to Jaap van der Meer (
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).
Registration fees for the TAUS Tokyo Executive Forum are:
TAUS offers a 50% discount on the annual membership fees for new organizations registering for the TAUS Tokyo Executive Forum and joining TAUS. This offer is limited to companies headquartered in Asia.
TAUS Executive Forums are two-days meetings for buyers and providers of language services and technologies, aimed at an open exchange about language business innovation and translation technology. The TAUS Tokyo Executive Forum 2012 is the second TAUS meeting in Japan. The first took place in April 2010 and was also hosted by Oracle Japan. This is a call for proposals and participation.
Language and translation business is undergoing dramatic changes, characterized by a growing number of languages, a shift to more dynamic content and user-centric publishing. In this rapidly changing environment buyers and providers of language services and technologies are challenged to change their business models. In the TAUS Executive Forums we invite language industry operators to help define strategies for translation in the 21st century.
Buyers of translation are in need of an enterprise language strategy to be ready for expansion in languages, growth in social media, rapid turn-around translation and effective global customer support in the cloud-computing age. Soon translation will be embedded in every application and service we use. This is very different from the current project-oriented approach to translation. How do we make this transition?
Providers of translations services and technologies need to redefine their business and value for their customers. Increasing efficiencies by introducing more technology is just part of the full picture. New opportunities are emerging for the most apt innovators.
Topics at the TAUS Executive Forum are all part of our concept of “Translation in the 21st Century”. The key words are:
For background on these copies, please click here to read a series of published articles.
The TAUS Executive Forum is organized by TAUS, the Translation Automation User Society. TAUS is a think tank for the translation industry, undertaking research for buyers and providers of translation services and technologies. Our mission is to increase the size and significance of the translation industry to help the world communicate better. To meet this ongoing goal, TAUS supports entrepreneurs and principals in the translation industry to share and define new strategies through a comprehensive program of events, publications and communications.
The program for the TAUS Tokyo Executive Forum is created and reviewed by a Program Committee of experts and leaders in the field:
09.00 / Welcome and agenda overview
09.15 / Introductions
Lack of interoperability costs the industry a fortune and hinders innovation. TAUS is launching a promotion and market outreach program, in the first instance to stimulate industry adoption of translation interchange standards, and thereafter to focus on the evolving interoperability agenda going forward.
The Forum will be opened by a short context providing talk by TAUS before the first in a series of “Great Interoperability Debates”. The next in the series will take place during a joint TAUS and ProZ.com virtual event on July 7 to cover the translator perspective.
During brainstorming sessions participants at the Barcelona Executive Forum will formulate action plans to tackle the interoperability problem for buyers, and services and technology providers. Participants at each roundtable will be asked to imagine that they are the management team of a specific stakeholder group. The different action plans from the three stakeholder perspectives will be reported to the plenary meeting. An executive panel will discuss the recommended actions in a dialogue with the audience.
09.30 / Introductory presentation
By TAUS
10.00 / TAUS Interoperability Work Program 2011-2012
By Jaap van der Meer, TAUS
10.15 / The Great Interoperability Debate
Breakout discussions to define, refine and recommend individual stakeholder action programs.
10.30 / Coffee break
11.00 / Great Interoperability Debate (continued)
Expert panel: Iris Orriss (Microsoft), Karen Combe (PTC) and Minette Norman (Autodesk) representing the buyers, Eric Blassin (Lionbridge) and Smith Yewell (Welocalize) representing the service providers, Willem Stoeller (Lingotek) and Terry Lawlor (SDL) representing the tool developers.
MT technology has entered the translation business. But its impact on day-to-day processes and the economic value to all industry stakeholders are still unclear. A series of twelve crisp and clear presentations of MT use cases and new MT focus areas will provide an overview of the translation automation landscape in governments, large enterprises and service providers.
12.00 / Developing the new MT service for the European Commission
By Spyridon Pilos (EC DGT)
12.30 / Corpora for MT at the European Patent Office
By Georg Artelsmaier (EPO)
13.00 / Lunch break
14.00 / Training open source MT systems at Autodesk
By Mirko Plitt
14.15 / Expanding the language coverage of MT at Adobe
By Francis Tsang
14.30 / How to improve translation productivity with MT at CA Technologies
By Patricia Paladini Adell
14.45 / Applying MT to informal social media content at Symantec
By Fred Hollowood
15.00 / Use of MT on customer support and multilingual chat at Intel
By Tony Allen
15.15 / MT and post-editing at IBM
By Frank Rojas
15.30 / MT solutions at Cisco
By Dieu Tran
15.45 / Questions on MT enterprise use cases
16.00 / Coffee break
16.30 / Self-service MT training at Applied Language Solutions
By Gavin Wheeldon
16.45 / Self-service MT training at Ta with you
By Diego Bartolomé
17.00 / Economically Feasible "Tribrid" Machine Translation
By Karina Martínez Ferber, euroscript
Recently the concept of hybrid machine translation led to an improvement of trans-lation results and therewith to a new hype of this technology. But the economical feasibility of machine translation applications is still in its early stages. Little focus has been set on real-world needs of professional translators and language service providers. With an unparalleled combination of state-of-the-art language technology applications, by developing an informed selection mechanism between the outputs of different machine translation applications ("tribrid" approach) and by concerning qualified translator feedback throughout the development process, the project taraXÜ aims at making machine translation economically applicable. An interim report.
17.30 / Self-service MT training at Pangeanic
By Manuel Herranz
17.45 / MT for La Vanguardia: a unique MT-integration case
By Juan Alonso
18.00 / Questions of MT service provider use cases
18.30 / Closure
19.00 / TAUS Dinner (Location TBC)
At this Forum we will start a series of “Great MT Debates”. The debates will run through all TAUS, Localization World conferences in 2011, among others, with the objective of reaching an industry-wide consensus on vital practical questions around MT technology:
We will use the same format as in the Interoperability Debate, but now with four perspectives. The tables will be labeled as the representative of the translators, a management team of an agency or service provider, a management team of the translation buyer organization or the MT developing company. The tables will formulate their responses to each of the three questions and report them to the plenary meeting. An executive panel will discuss the responses to the questions in a dialogue with the audience.
This Great MT Debate will continue through 2011 and result in a thorough TAUS report defining industry adoption roadmaps for MT technology.
09.00 / The Great MT Debate
Breakout discussions to define, refine and recommend individual stakeholder action programs.
Expert Panel: Frank Rojas (IBM) and Patricia Paladini Adell (CA Technologies) representing the buyers, Salim Roukos (IBM) and Gavin Wheeldon (Applied Language Solutions) representing MT developers, Alicia Gonzalez (Jensen) and Smith Yewell (Welocalize) representing service providers.
10.30 / Coffee break
Open Translation Platforms and automation lead to great opportunities for innovation. In this final session of the TAUS Executive Forum we will look at new business models and the development of new value added services in the translation industry. Opportunities for innovators also create threats for established players.
This session is broken down in three topics: collaborative translation models, disruptive innovative business models, and the power of language data.11.00 / Translation in the 21st Century
Defining an enterprise language service strategy
by Jaap van der Meer
Collaborative translation presents us with a rich and complex envelope of processes and technologies, whose respective impacts are still poorly understood. Determining which approach can be used in which context and to what effect is still somewhat of an art-form, and currently, trial and error is often the only way to find out. Following the TAUS Executive Forum – on Monday June 13 – TAUS hosts a roundtable meeting for the early adopters and leaders in the emerging space of collaborative translation.
As a preamble to this dedicated day of discussions we will learn about the brand new Collaborative Translation Framework prototyped by Microsoft, the ongoing work by Lingotek and the ProZ.com evolving translator market place.
11.20 / Microsoft’s Collaborative Translation Framework
By Vikram Dendi
11.40 / Lingotek’s Community Translation Platform
By Willem Stoeller
12.00 / Proz.com Translation Market Place
By Henry Dotterer
12.30 / Discussion and questions on Collaborative Translation
13.00 / Lunch break
Breakthrough of new technologies and the explosive growth of dynamic content form a fertile ground for innovative service offerings. In this section of the Forum we are offering the floor to companies that have developed new solutions attracting new customers and new business, like Straker Software (“Translation by the hour”) and Translated.net (“Translation driven by data”).
14.00 / Translation by the hour
By David Sowerby, Straker Software
14.20 / Translation driven by data
By Marco Trombetti, Translated.net
14.40 / Discussion and questions on Disruptive Innovation
15.00 / Refreshment break
We are all aware of the rise and rise of user-generated content as part of the customer experience. This content contains invaluable insights into how customers feel about the company and their products. Companies are now keen to collect these insights by looking at trending topics and customer sentiment around these topics. But gathering these insights is a huge challenge: forum content is notoriously informal to say the least, and simple keyword analysis is very noisy and unreliable. Add to this the challenge of a global user community - where insights from China, Russia or Japan might be critical for growth, and multilingual text analytics becomes a key component of customer support. Andrew Bredenkamp will present an overview of the state of the art in multilingual text analytics and how companies are using it to improve customer satisfaction.
15.30 / Corpus linguistics and language data management
By Jaap van der Meer
15.40 / Multilingual text analytics
By Andrew Bredenkamp, acrolynx
16.00 / Discussion and questions on text analytics
16.30 / Adjourn
At TAUS we're forward-thinking. Which means we try to know our history. So explore with us the story of translation automation in the digital age. See timeline
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