The localization industry is often proud of its role as the critical facilitator for enterprises and organizations wishing to "go global". Yet it has been surprisingly slow to accept the full strategic consequences of embracing innovation. Innovation in the localization space has often been limited to incremental steps: cost reductions and service upgrades. But the innovation really needed in the industry goes much deeper. It is very hard to do, especially if the image of who our customers really are starts to blur. The urge to change goes beyond the traditional client-supplier relationship and involves a global audience of end-users, citizens, patients and tax payers.
